• Clarifying what your brand stands for, who it’s for, and how it competes.

  • Aligning vision, priorities, and decision-making across teams.

  • Assessing ideas, extensions, and portfolios before they go to market.

  • Guidance on how brands show up where purchasing decisions are made.

  • Strategic guidance for launches, expansions, and growth moments.

  • Structuring brands and portfolios to scale with intention.

  • Concept-driven visual content that expresses brand strategy across channels.

  • Senior-level partnership through growth, change, or complexity.

Expertise

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Process

Define

We start by understanding the brand in context. identifying your category, culture, constraints, and ambition.

Clarify

We identify what matters most: positioning, priorities, and the decisions that will shape the brand.

Build

We translate strategy into systems, from brand architecture to expression.

Activate

We support execution where it counts, from go-to-market strategy to visual content.

Not every project follows the same path. The work is shaped by what the brand needs.
40Weight is about substance, in product, in thinking, and in brand decisions.

Proper strength.
Balanced body.
Nothing watered down.

If you’re navigating a moment of definition or change, start a conversation.

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